The Counter by Innovation & Design in Architecture nominated for 2012-13 ADEX Awards.

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The Counter

Innovation & Design in Architecture

The Counter Burger Hired IDA to look at there existing restaurant brand and develop a more defined and refined brand that focused on THE COUNTER and their individual gourmet burger offering. The Counter asked IDA to design a flag ship concept for them in the Historic Roosevelt Building lobby space located in Downtown Los Angeles on 7th Street. We laid out the space to have a central focal bar/counter that was designed and planned to be the main attraction and key brand element. This central bar also incorporated a dramatic monumental hanging TV and Liquor display brand element that draws our attention to the counter once you enter to restaurant. The bar/counter was positioned to be in the center of the restaurant with adjacent bar seating and elevated booth seating on both sides to creating an amphitheater affect. Every seat in this space is great! IDA also refined the current design into a recognizable Kit-of-Parts to the customer that clear defined the brand and experience. IDA also infused the use of a deep red into the typical soft blue Counter Color Pallet to introduce and identify the element of the gourmet burger. With the use of this deep red along with a darker wood The Counter Roosevelt took on a more sophisticated and icon appearance that was more in line with their world leading customizable gourmet burger. IDA has completed Counter projects in: Los Angeles CA, Historic Roosevelt Building downtown LASan Diego CA, 6th and G StreetIrvine CANaples Fl.Mountain View CA.

Innovation & Design in Architecture

Mission StatementInnovation is what ultimately ignites betterment in our organizations, companies, and brands today. Furthermore; it is the catalyst for advancement in our lives, culture, and society. This idea is the core belief in which INNOVATION and DESIGN in ARCHITECTURE was founded. Through Revolutionary Design, Customized Service, Leading Technology and the IDA Experience; we continually strive to better serve the needs of our clients and exceed their goals. Only through the development of innovative practices can we create comprehensive results that drive both our client’s and our company’s brand evolution.Company OverviewINNOVATION and DESIGN in ARCHITECTURE is a full service architectural design firm that specializes in branding, concept development, BIM documentation, and program management. IDA works with the country’s most recognizable brands including Nike, Benihana, Lids, McCormick and Schmicks, and Ra Sushi. IDA is comprised of award winning architects and designers with over 40 years of combined professional experience. Collectively; the IDA team’s experience includes design and management of projects across North America, South America, the Middle East, and Asia. IDA has both an East and West coast presence with its corporate office located in Long Beach, CA.

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