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ADEX Awards Call For Entries 2024-25
Nominee
Attached are the Veggie Grill photos from Long Beach CA. Veggie Grill is a Vegan fast casual restaurant concept. IDA was hired to reclarify their current store brand and identity for an upcoming national expansion program and new customer exposure to the brand. We streamlined and refined the existing Veggie Grill Restaurant into a new identifiable iconic brand that would clearly and be easily identifiable with Veggie Grills core customer and new target customer base. We developed a new Kit-of-Parts that where on brand and clearly/simply expressed identifiable the Veggie Grill brand to their customer. Our goal was to warm up the space and create a more intimate dining experience with a intuitive customer journey. We defined the Red Tectum Focal Wall and infused the space with rich bamboos and key accent lighting. We also identified the Vegan Style Cuisine with an exposed expo kitchen cut through with eye moving horizontal lines and a white surround. We have recently finished projects for Veggie Grill in these locations Hollywood CA, Sunset Ave.Westwood CA.Long Beach CASan Jose CA.Laguna Niguel CAHillsboro OR.Portland ORBeaverton ORSeattle WA (2 locations)Beaver

Mission StatementInnovation is what ultimately ignites betterment in our organizations, companies, and brands today. Furthermore; it is the catalyst for advancement in our lives, culture, and society. This idea is the core belief in which INNOVATION and DESIGN in ARCHITECTURE was founded. Through Revolutionary Design, Customized Service, Leading Technology and the IDA Experience; we continually strive to better serve the needs of our clients and exceed their goals. Only through the development of innovative practices can we create comprehensive results that drive both our client’s and our company’s brand evolution.Company OverviewINNOVATION and DESIGN in ARCHITECTURE is a full service architectural design firm that specializes in branding, concept development, BIM documentation, and program management. IDA works with the country’s most recognizable brands including Nike, Benihana, Lids, McCormick and Schmicks, and Ra Sushi. IDA is comprised of award winning architects and designers with over 40 years of combined professional experience. Collectively; the IDA team’s experience includes design and management of projects across North America, South America, the Middle East, and Asia. IDA has both an East and West coast presence with its corporate office located in Long Beach, CA.

115 Pine Ave. Suite 250
Long Beach CA 90802
United States
(562) 206-7720
http://idaexperience.com
Innovation & Design in Architecture
ADEX Awards Call For Entries 2024-25
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