AHF Products has launched Hartco® Contract, a new line of Vinyl Plank and Tile floors, including SPC Rigid Core, Loose Lay Thick LVT and Dry Back Traditional LVT, as well as Homogeneous and Heterogeneous Vinyl Sheet designed for light commercial, multi-family and manufactured housing installations. The new line simplifies the shopping experience for the customer.
The same designs are offered in multiple constructions so that the customer can select a look in the construction that best suits their needs, making it easy to find the right flooring for any small business space. “It’s simple. Instead of navigating a confusing landscape of options, we’ve done the work for you. Our portfolio offers the structures customers need in a curated collection of the most popular designs,” said Brian Parker, Director, Product Management, AHF Products. New colors and natural wood and stone designs are offered across all three plank and tile structures – SPC, traditional dry-back LVT and loose lay LVT and include standard and large format plank and tile designs. Both heterogeneous and homogeneous sheet structures offer coordinating weld rods.
To further simplify the installation process, the same Bruce Contract adhesive can be used with the entire product portfolio and offers an additional 5 years to the product warranty. All floors in the collection are FloorScore® certified. All Vinyl Plank & Tile structures offer unique advantages which support commercial space requirements and installation preferences without sacrificing design. All offer a 20 mil commercial wear layer, as well as a 15-year commercial warranty.
These floors are ideal for use in Healthcare, Assisted Living, Education, Corporate, Hospitality, Retail and Institutional interiors. The website, Hartco.com/contract, showcases the product line-up as well as installation instructions, sell sheets and warranties. The site includes a new Commercial Visualizer to help ensure a streamlined process and quicker turnaround on projects, and provides a fast, seamless way for professionals to build confidence during product selection. “The genesis of the Hartco Contract Line is that we listened to our customers. In today’s competitive flooring market, retailers are looking for ways to increase sales. We are committed to helping our customers grow by offering the best products that satisfy them at their point of need, whether that be our classic hardwoods to our new affordable, durable and design-forward resilient flooring,” said Parker.
The Design Process
AHF Products leveraged the expertise and decades of commercial experience by Sara Babinski, Senior Design Manager at AHF. She was challenged with building a high performance product portfolio that captured the most relevant designs while keeping the selection process simple. Sara and the team developed the plan and connected with customers at several points throughout the process to align with various regional and segment needs, and the result was a compact and comprehensive portfolio that will expand even further in 2022.
The Hartco Contract collection offers HartGuard™ UltraShield, a breakthrough coating system that provides best-in-class protection. The special formulation is infused with an integrated technology to provide superior resistance to scratches and stains and is easy to clean and polish in commercial settings.
The coating on the plank and tile products also contains Cleantivity™ protection, which inhibits the growth of bacteria, mold and mildew, lowering maintenance efforts and costs. The Vinyl Sheet features and benefits include durability – 2.0 mm gauge construction which provides a solid durable, and stable floor and withstands heavy rolling loads. It is also environmentally responsible – 100% virgin vinyl, with no phthalates or heavy metals.
The resulting AHF Contract commercial product portfolio perfectly blends performance and design with the easiest selection process in the market.
Sustainability
Vinyl sheet is environmentally responsible – 100% virgin vinyl, with no phthalates or heavy metals. The coating on the plank and tile products also contains Cleantivity™ protection, which inhibits the growth of bacteria, mold and mildew, lowering maintenance efforts and costs. All floors in the collection are FloorScore® certified.
Notes
In neighborhoods across the country you can find small businesses enriching their communities. It may be your favorite coffee shop, a doctor’s office, local schools and even retail stores. No matter the business, we make it our business to develop flooring solutions dedicated to the success of small companies and organizations.
