Hot on the heels of making a grand design statement at the Kitchen and Bath Industry Show (KBIS) last month, Belwith Keeler® is bringing is showcase of statement jewelry hardware to Hospitality Design Expo 2022.
“This is not merely hardware; it’s jewelry, the accent details that make an interior space more beautiful,” says Knikki Grantham, Director of Style / Ambassador of Brand and Outreach for Belwith Keeler parent company, Belwith Keeler Décor Solutions®. “These pieces have been reimagined in exceptional, timeless finishes, ready for hospitality designers to integrate into their interior and furniture designs.”
The Design Process
Right on Trend, Right on Time
Grantham’s experience in trend forecasting is part of the brand’s larger design team process: “rigid lines that once separated the domains of fashion, art, interior design, and architecture have long blurred. Interiors inspired by fashion have come to the fore, driving trends and energizing designers and customers alike to rethink their space as a reflection of self; unique, one-a-kind, and special.”
The newest trend, “Proclamation,” as Grantham has coined it, has given rise to the “Instagram(able) Moment”: “From the home to favorite or long-time loved places to visit and stay, the ‘Instagram(able) Moment’ is the perfect vignette or scene that sums up an interior’s design in one image.”
Belwith Keeler has always been dedicated to seeking out design solutions for designers and design specifiers that help them create a marriage of sophistication and functionality. That commitment extends from the quality of its products to delivering world class service through an in-house sales team; providing personalized customer service that includes sourcing and shipping in-stock designs shipped within 48 hours; and the Belwith Advantage Program, an exclusive program that works to develop a solution that fits the exact needs of trade professionals.
Bijou Collection
The Bijou collection was curated on Grantham’s stylistic research and attention to trends. The star of the Bijou Collection, the iconic X Pull, was originally created for a major furniture manufacturer more than 40 years ago. A blend of classic lines and modern elegance, the X Pull is a case study on how one element can lend a transforming look to any room, pushing design forward, resonating with designers and guests alike.
It joins more than a dozen jewelry-inspired designs curated to create the Bijou Collection, including the Sybil Ring Pull, inspired by jewelry designer David Yurman’s iconic cable bracelet.
Among the Bijou Collection’s supporting cast is the Laurel Pendant Pull, with its teardrop shape mimicking the delicacy of an earring; the Astoria Pull with undulating, scalloped ridges; and the Odette, embodying the whimsy of the mid-century modern period.
Sustainability
OEM Experience Since 1893
Good design is timeless; and for close to 130 years, Belwith Keeler has remained a leader and trend-setter across furniture industries.
“Our inside sales team coupled with decades of experience provide us with the ability to provide similar or exact designs for specified furniture and designs, simply by opening our vault,” shares Grantham. And safely stored within that vault are over 300,000 concepts and 100,000 manufactured designs.
In addition to thousands of ready-to-tool designs, Belwith Keeler has the ability to create custom designs that allow product and interior designers to choose the tool and finish for large projects, and receive their hardware in less time than most custom furniture orders.
To learn more about the new designs, the trade-exclusive Belwith Advantage Program and product design services, visit the Belwith Keeler booth #5260 at HD 2022. For more information and to request samples, please visit www.belwithkeeler.com.
Awards
DesignHounds Top 10 at KBIS 2022
Notes
About Belwith Keeler
Refined in Elegance and built on a rich heritage, Belwith Keeler crafts luxury decorative cabinet hardware with an expert fit and finish specifically for kitchen and bath showrooms. Belwith Keeler is part of the Belwith Keeler Décor Solutions® division brands that include Hickory Hardware®, Keeler® and First Watch® Security. For more information, call 1-877-556-2918 or visit www.belwith-keeler.com.
Since 1893, Belwith Keeler has built a legacy of artistry and innovation in the hardware industry. Our Michigan-based in-house design team scouts the latest styles from the furniture and interior design sphere and take inspiration from the latest fashion shows from New York to Milan. Designers reimagine this wide breadth of creativity into fine hardware for your home. Our product undergoes intense scrutiny and rigorous finish testing from our master craftsmen and QC teams. We check for quality, consistency, fit, and finish. Only the very best are added into our living library of design. Our promise is to continue to offer you the very finest.
