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Superdry, Regent Street / World flagship store & Winner, Lighting Design Awards 2013

Retail lighting design in recent years has shifted from stark, bright interiors that show up every pimple to the complete opposite: dark, moody and club-like stores where you can barely see your own arm.While Superdry’s style is closer to the latter, we overcame the “is this a skirt or a shirt?” problem by illuminating the interior to slightly higher light levels than competitor stores. A club-like and dramatic vibe is still achieved, however, through using narrow-beam spotlights in place of ambient light.In keeping with the store’s strong retro feel, we kitted out the back walls of the central stairwell with spotlit mannequins interspersed with hefty linear fittings reclaimed from a disused Czechoslovakian railway station. More industrial-style fittings come in the form of barrel-like searchlights which had been discovered in the Suez Canal; we cleaned them up and suspended them from the atrium walls to light up the massive “Superdry” logo sculpture.

Sustainability

Superdry follows this dark aesthetic, but with reduced energy use just – 15W/m 2 – and improved visibility.

Nulty+ is an award-winning independent architectural lighting design practice. We collaborate with architects and designers to provide innovative lighting designs, tailored to each individual project. We use light to reveal and accentuate the architectural environment, while recognising the importance of creating solutions that are easy to maintain and cost-effective. We strive to reduce the environmental impact of our designs by maximising energy efficiency and minimising light pollution and trespass, and by sourcing equipment with minimal embodied energy. Our solutions are innovative and often exceed current legislation and regulation. We work across a broad spectrum of sectors including: education, exterior/public realm, healthcare, hospitality, museums, residential, retail and work place.

246 Westminster Bridge Road, South Bank
Waterloo London SE1 7PD
United Kingdom
0 (207) 401-3635
http://www.nultylighting.co.uk
Nulty+
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