The Design Process
The initial idea for Alkemis Paint came to CEO Maya Crowne when she couldn't find a safe solution for painting her apartment during the midst of the COVID-19 pandemic due to the toxic nature of most interior paints on the market. In researching the paint industry, Maya was saddened to learn about the environmentally damaging processes and recognized, yet another example of, how we must move past our persistent dependence on plastic. She partnered with CCO Price Latimer to create a premium, all-natural, hand-crafted interior paint made from artist-quality crystalline pigments that promote both human wellness and environmental consciousness.
Sustainability
Each Alkemis Paint formulation contains a healing mineral base and is derived from renewable minerals and earthen raw materials, for an incomparably luminous and durable finish. The omission of plasticizers means that Alkemis products are 100% water vapor-permeable; consequently, mold growth on walls decorated with Alkemis Paint is virtually impossible. Alkemis Paint is made in the United States.
Alkemis paints are unique in that they are free from synthetic pigments, hazardous organic pollutants (HAPs), volatile organic compounds (VOCs), plasticizers/phthalates, preservatives, solvents, biocides, and alkylphenol ethoxylates (APEs)—making the product safe for all living beings. The manufacturing process is also 100% emission-free.
Awards
Alkemis Paint is one of the only Cradle to Cradle Certified® paints in the United States. In addition to being C2C Certified®, Alkemis Paint is one of the only paint companies in the US that fulfills all five covenants of the Mindful Materials Common Materials Framework and the American Institute of Architects Materials Pledge, a nationwide initiative that has been signed by over 175 architectural firms. Due to Alkemis' stringent environmental standards, the products are contributory to LEED Certification Points, WELL Building Standard Points and the United Nations Sustainable Development Goals, and are certified by Parsons Healthy Materials Lab, meeting their rigorous product evaluation requirements.
Pricing
$120/gallon
Alkemis is the world’s first wellness paint—bringing nature and design together to create healthier, more intentional interior spaces.
As one of the only Cradle to Cradle Certified® paints in North America, Alkemis is ethically produced to help customers breathe easier and live more harmoniously.
In addition to being C2C Certified®, Alkemis Paint is one of the only paint companies in the US that fulfills all five covenants of the Mindful Materials Common Materials Framework and the American Institute of Architects Materials Pledge, a nationwide initiative that has been signed by over 175 architectural firms. The products are contributory to LEED Certification Points, WELL Building Standard Points and the United Nations Sustainable Development Goals, and are certified by Parsons Healthy Materials Lab, meeting their rigorous product evaluation requirements.
Formulated using sustainable raw materials and clear quartz as its foundational layer, proprietary mixes of artist-quality pigments and earthen minerals (including hematite, goethite and chromite) are then added to create a high-performing interior paint that supports a holistic lifestyle.
The omission of plasticizers means that Alkemis products are 100% water vapor-permeable; consequently, mold growth on walls decorated with Alkemis Paint is virtually impossible. Thanks to the groundbreaking mineral binder (which forms a permanent chemical bond between the paint and the underlying substrate), Alkemis Paint is as indestructible as stone and in most cases, will typically give 20+ years of satisfactory performance before repainting is necessary (far exceeding the life cycle of traditional latex or acrylic paints).
Alkemis paints are unique in that they are free from synthetic pigments, hazardous organic pollutants (HAPs), volatile organic compounds (VOCs), plasticizers/phthalates, preservatives, solvents, biocides, and alkylphenol ethoxylates (APEs)—making the product safe for all living beings.
