In a relatively short amount of time, Gessi has revolutionized a market dominated by long-established brands through the invention of a new standard for taps and plumbing fixtures and a marketing model that has earned the respect and appreciation of the international community. Today, Gessi stands out as an undisputedly original and innovative market leader for the cutting edge design of its products and the originality of its communication campaigns and initiatives. Forward thinking vision and unconventionality are the distinctive features of Gessi’s creativity and business approach and underpin its success story. A late entrant into the market, Gessi has rapidly climbed up the national ranks in the business and now leads the Italian taps industry in terms of turnover and innovation. Uncompromising, invariably provocative and forward thinking are the key qualities of Gessi’s designs reinterpreting the class that has always made the difference of Italian products worldwide. Gessi’s commitment to accuracy in design is not an end in itself. Its products are ambitiously intended to create a lifestyle and improve people’s wellbeing. Making life more pleasant and enjoyable is part of the company’s mission.