A Swiss of Spanish origin, Jorge CAÑETE did not choose to devote his life to interior design by chance. Following a career in luxury products which sharpened his sense of items of beauty (Ungaro, Bvlgari, Mugler) and an MBA, he decided to express his creativity in 3D through interior design. A diploma in “Interior Design” by the London Metropolitan University and several architectural projects at architecture studios in Rome and Geneva served as his launch pad allowing him to set up his own studio: INTERIOR DESIGN PHILOSOPHY. His work has been published in numerous international magazines and in the prestigious book “International Interior Design Review” by ANDREW MARTIN, in 5 consecutive years : 2009, 2010, 2011, 2012 and 2013. Each year, this work brings together a selection of the leading designers and it is considered by the profession as being the international “bible” of interior architecture. He also won the “Global Excellence Award”  for the best international project in the “residence” category granted by the International Interior Design Association (IIDA). This prize was presented in Paris in 2012 during the Maison & Objet fair. His style proposes a poetic vision of the world where the different elements and material between modernity and memory speak with harmony and sensuality. Jorge CAÑETE speaks fluently in French, English, Italian and Spanish allowing to deal with an international clientele. He is member of the Society of British Interior Design (SBID) and member of the International Interior Design Association (IIDA).Jorge CAÑETE likes the word serendipity that means a "happy accident" or "pleasant surprise"; specifically, the accident of finding something good or useful while not specifically searching for it. Prestigious brands and his own private clientele commissioned him to decorate their universe with his characteristic philosophy: to materialize an emotion that comes from within via a poetical vision of the world. His ultra-personalized approach suggests creating projects that are inspired by the environment, by the place itself, as well as the client’s personality. In doing so, the resultant of the equation of these three sources of inspiration is unique and coherent every time.