VittEr Design® by Filippi 1971 presents POP/ KIDS' iconic collection of children's furniture
VittEr Design®, a brand of the company Filippi 1971, presents its first collection of POP furniture in a KIDS' version, designed by the architects Basaglia + Rota Nodari.
Coffee tables, stools, coat hangers, bookcases, benches are transformed to adapt to the needs of the little ones, to create a stimulating and safe environment, in which to express themselves and play.
POP/ KIDS' is entirely made of VittEr®, an innovative and eco-sustainable material that looks to the future: a completely recyclable and renewable compact laminate, produced in Italy with materials with a very short certified production chain, without the use of additional resins or glues.
VittEr® is also formaldehyde-free and with antibacterial properties.
The VittEr Design® KIDS' range therefore combines the main characteristics of scratch resistance, non-toxicity and ease of maintenance of the VittEr® material with the sinuosity of the POP collection, i.e. the total absence of sharp edges and harmony of the lines. Because playing is educating… even about beauty!
POP/ KIDS' is the expression of the dialogue between material, aesthetics and functionality: an iconic and contemporary collection, defined by plastic shapes and a rhythmic design capable of capturing and stimulating attention and imagination, in the energetic language of the new generations.
The Taulì coffee tables, the Beta KIDS’ stools, the Pancake system of bookcases and benches, together with the Ringer coat hangers are complements with a high creative rate, immediately recognizable.
The architects Basaglia + Rota Nodari accepted the stimulating challenge of shaping and giving value to the many performances of VittEr® also with a collection for children. "The POP collection" they explain, "looks at the cultural experiences of the Eighties, but reinterprets them with the gaze of the present, exploiting the technical characteristics of the material to transform them into a simple and direct expressive language that is also well suited to the needs and tastes of a very young audience".
Francesca Filippi, VittEr Design® Project Manager, adds: "The POP/ KIDS' collection is the natural variation of POP and of the perfect understanding with Basaglia + Rota Nodari: the architects assisted us in developing the material's potential in the best possible way also in this new KIDS' line that adapts perfectly to the needs of children's spaces".
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VittEr Design
VittEr Design® is a brand founded in Berbenno, in the Bergamo valleys, in 2019 by Filippi 1971, a company with 50 years (1971-2021) of international experience in the furniture industry and in the supply of complete kits and customized design components for campers and caravans.
With this new brand, Filippi 1971 aims to enhance and highlight their exclusive material, VittEr®, in the world of design and furniture.
VittEr® is the result of intense research and development work that lasted several years and is always evolving. It represents the new generation of compact laminate which is formaldehyde-free and antibacterial, can boast a 100% Italian supply chain, is suitable for outdoor use and for contact with food, and has been developed with the aim of promoting eco-sustainable products with a lower environmental impact.
VittEr Design® is based in the historic building of Filippi 1971 recently renovated and enlarged by the architects Basaglia + Rota Nodari in order to accommodate both realities that work in close contact with each other and with the territory. This new pole was a design challenge that the architects successfully completed, defining contemporary architecture on a pre-existing industrial building. An extension that also symbolizes the VittEr Design® mission: looking to the future without losing sight of its own history.
The success of this first collaboration led the brand to entrust Basaglia + Rota Nodari with another crucial challenge: to design the first collection of VittEr Design® furnishings, with the goal of interpreting and enhancing the characteristics of the material designed to develop innovative, ecological and recyclable products.
The first collection of POP & Déco VittEr Design® products is dedicated to residential environments, hospitality structures, healthcare and community spaces.
