On-line direct customized floors: The revolution in hardwood flooring Most discerning homeowners want their decors to be distinct from their neighbors, families and friends. Ideally, they’d like their style and flair to shine through making their customized home decor a true reflection of their personality and taste. This is typically achieved by selecting unique pieces of furniture, artwork and colors to craft that custom look. Until now, however, homeowners have found it challenging to customize one of the most popular elements of today’s home decors – their hardwood floors. Customers looking to customize and personalize their pre-finished hardwood flooring options were somewhat limited to the standard retail choices offered by hardwood floor manufacturers. With today’s ease of communication on-line, and the low cost of sending product samples, it is becoming preferable and more cost-effective for consumers to deal directly with the manufacturer. One North American manufacturer that is leading the on-line direct revolution is Avant Guard Flooring, who’s site www.AGFlooringdirect.com has given consumers access to premium high-end flooring they can custom design on-line which then gets custom-made and shipped directly to their door in the construction, species, grade, stain color and gloss level of their choosing.“Our informative site and expert staff will supply all the information and advice needed to make an informed purchase decision,” explained Tom Gormley President of Avant Guard Flooring. “Furthermore our consultants are continuously networking with installation contractors, specifiers and builders throughout North America so we can deliver the best value to people who are looking for their perfect wood floor.”With color being the determining factor in almost all hardwood flooring choices, clients were often settling for certain combination of colors, species, finishes and widths since not all colors came in their desired selections. Avant Guard Hardwood Flooring has revolutionized this process by offering clients customized colors for their flooring with its exclusive “Designer color match” system. “We can easily match any color you see offered by most of our competitors at no additional charge,” explained Gormley. “Even if you have a completely unique color in mind we can work with your color swatch to match and reproduce it to create your one of a kind beautiful new floor.” It’s an ideal solution for those who need to precisely match existing hardwood flooring in their home. From classic to exotic flooring with customized details, modern hardwood floors can now be as unique as the people who choose them. As an added bonus, Gormley explains that your customized flooring option will also receive the added protection of Avant Guard’s unique Contour Guard finishing process which envelopes each of its floorboards to eliminate any possible effects from unsightly and unhealthy gaps which develop over time between boards due to uncontrolled swings in relative humidity within a home. Word count: 451