Groupe Lacasse Unveils a Gem of a Showroom
Groupe Lacasse
CHICAGO, June 2013 – Groupe Lacasse is ready to welcome visitors for the upcoming NeoCon World Trade Fair. The company’s completely revamped Merchandise Mart showroom will dazzlewith its new design.Dove grey walls and columns act as a blank canvas to let the furniture shine through. The luminous open space with a splash of verdant color throughout, the ceiling in emerald and jewel-tone accents, all compose an inspiring atmosphere sure to appeal to creative enthusiasts.The 6,500 sq. ft. showroom displays a sleek podium structure exhibiting new and current United Chair models upholstered in harmonious emerald-hues from Maharam. The track lighting above it creates a catwalk effect and puts the seating brand in the spotlight. An imposing high gloss laminate wall has also been constructed to accommodate a large multiple screen displayfeaturing state-of-the-art integrated technology solutions for Groupe Lacasse’s visual communications throughout the year.Visitors will undoubtedly notice the presence of three Nex workstations, the latest award-winning Lacasse collection. Their cutting-edge look, high-gloss drawer fronts and unique knife edgedetailing claim their rightful place in this energized environment.Groupe Lacasse’s crystal-themed showroom design has more gems on display: exclusive, never-seen-before furniture arrangements created specifically for the 2013 NeoCon event. Keen observers will recognize key characteristics of previous Lacasse Best of NeoCon winners such as C.I.T.É. and Quad in perfectly tailored workspaces. They are a shining example of the Lacasse “Signature” commitment. “If your dream office is not part of our standard offer, our experts can create it for you”, says Sylvain Garneau, President and Chief Executive Officer of the company. “The flexibility of Groupe Lacasse is unparalleled. That is one of the many reasons our company is often referred to as a jewel of the industry” – a fitting title for this year’s showroom design!The enthusiasm is crystal clear at Groupe Lacasse. All members can hardly wait to welcome visitors in the beautifully redesigned showroom. The emerald experience starts at NeoCon, from June 10 to 12, 2013 | Merchandise Mart, Suite 1042.
Groupe Lacasse
Founded in 1956, Groupe Lacasse is a North American leader in the design, manufacture and service of a broad range of high-quality furniture products for all types of work environments. The company has the experience, expertise and capability to deliver incomparable design, exceptional quality, optimum service and outstanding value in office furniture solutions.